BRAND ENGAGEMENT AND DEVELOPMENT
Are you making the most of your brand?
Can your team articulate the benefits?
What does your audience think?
If you can get your customers to spend a pleasant few seconds with your brand once in a while they will spend more, stay longer and say nicer things about you. Your basic identity and how you look is important.
49’s is a lottery brand which was in need of a refresh… the objective was for their identity to reflect the brightness, fun and sociability their brand radiates to their audience.
It’s not just about looking contemporary, it’s about understanding what business you are actually in, perhaps where you fit within the master brand’s portfolio, what your proposition is and ensuring this is all reflected in comms with clarity. The example below illustrates how this was articulated for 49’s, and how the brand can deliver those special moments with sociability and fun at its heart.
Beyond a contemporary look and feel and organisational rigour, can you get your customers to engage with your brand? This isn’t about trying to compete with Youtube or Netflix, it’s more about being true to your brand ethos, keeping it simple and not asking for too much time of your audience.
Below is an example of a weekly ‘numbers’ game for 49’s social followers. The answer is revealed the following day. No promises, no big prizes, just some daily ‘softly-competitive’ fun to brighten the day
Brand, personality and engagement isn’t just for consumer brands – it’s equally as relevant for B2B. The example below is a brand platform for a cloud computing business which prides itself on customer service.
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