how fit is your marketing?
GET AN OBJECTIVE VIEW ON…
What business are you in, what are you on a mission to do? Is it clear what you are selling? Who buys your product and why? What are the benefits and are they communicated clearly…
YOUR BUSINESS IDENTITY
YOUR CREATIVE ASSETS
What have you got? Is your branding clear and consistent? Is your messaging clear? Does it ladder up to your overall strategy and integrate across formats? Awareness, response, or somewhere in the middle? Are they optimised for each platform?
YOUR CUSTOMER JOURNEYS
What determines your channel plan? Robust evaluation, gut feel? Do your call to actions and user journeys all progress towards a defined outcome - acquisition, cross sell, upsell, data capture? Is there a plan beyond immediate selling; rewards, customer growth, thank you’s……
IDENTIFY WHERE YOU CAN MAKE THE MOST IMPACT
THE OUTPUTS WILL BE SUMMARISED IN A REPORT.
IT’S UP TO YOU WHAT YOU DO NEXT
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