Racecourse Media Group asked us to create a film that told the story of their inception and involvement with the racecourses. The film was created using a combination of green screen footage and the build of a virtual environment, depicting a large virtual bank of screens, all illustrating how RMG has evolved and thrived since it was formed – initially through Racing TV – back in 2004. Ruby Walsh, the winning-most jockey at the Cheltenham Festival and dual Grand National hero, tells the RMG story as he walks past the wall of TV screens, each illustrating the narrative.
New subscriber acquisition campaign for the Jumps Season on Racing TV. The key visuals which conveyed the drama of the season were adapted for digital, print, direct mail and email and ran across a range of media.
GET IN TOUCH
If you’d like to get a ‘Plan B’ get in touch using the form below. If it’s urgent feel free to call on 07813 804 577.